A slightly different badge for today's offering. This is a generic multi camp badge, maker unknown. Its a nice simple bit of advertising but unfortunately I know virtually nothing about it!
I’m guessing it was either a promotional item or something available to buy? Maybe a visitor can enlighten me?
UPDATE:
Some very helpful input from a reader Skegness Magazine:
Before Butlins opened his Skegness Camp (Ingoldmells) in 1936, he had an amusement park on the central foreshore in Skegness. This was opened in 1930. Strangely enough, the signage to the amusement part had the words "Hurrah! It's Butlins". It's not very clear, but here's a picture of it http://skegnessvideo.com/photos/displayimage.php?...
This gets me wondering if this badge is connected to this early amusement park, pre-dating the holiday camps? The Butlins slogan changed, did it not, when the camps opened? As I said, I'm no expert - just something to ponder...
Here is that image, and yes it does indeed say Hurrah, It’s Butlins. I believe the later slogan was Holidays are Jollydays.
'Hurrah! It's Butlins'
ReplyDeleteSome years ago my mother gave me two souvenir badges from her first holiday, aged 18, without her parents at Butlins Clacton in 1948. One was the 'Butlins Club, Clacton 1948' and the other was 'Hurrah! It's Butlins' badge. She thinks she got the two at the same time as her next Butlins holiday was at Minehead in 1966.
It's not much, but I hope it adds to the research.
Moses
(PS. Sadly, the left leg on my badge has lost the enamel at some point.)